Opening of Breuninger Department Store, Düsseldorf

Commissioned by: E. Breuninger GmbH & Co.
Client: E. Breuninger GmbH & Co., TEAM PERA GMBH
Date: 16th October 2013
Location: Kö-Bogen, Düsseldorf
   
Services:Content Production, Video
Project Manager: Florian Röchling and Maximilian Lutter
Branch Office:Munich
Special Features:
  • 3D mapping
  • 2D and 3D animations
  • Watchout
  • double soft-edge projection

The illuminated facade of the lifestyle department store was turned into a screen for the especially produced content at the event to mark the opening. The architecture of the building as well as the high proportion of glass surfaces had to be taken into account during the programming to make sure that the multimedia content of the projection and Breuninger's marketing messages came across clearly.

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