Appointment of International Specialists to Our System Integration Business Unit


N&M welcomes additional specialists to its newly defined System Integration unit that handles large-scale installation projects.

In line with the company’s recent move to give each of its business units – namely System Integration (SI), Digital Media, and Information and Communications Technology (ICT) – a separate market presence to sharpen each one's focus, Neumann&Müller Veranstaltungstechnik is also hiring the world's most experienced specialists to take these units to the next level in terms of quality and service. 

“Aside from providing the events industry with top-quality AV for almost 40 years, we’ve realised we can offer much more,” says Felix Erdmann, General Manager of N&M Dubai. “Recently, we’ve seen unique areas arise that need their own communication strategies and experienced teams. With this in mind, our SI business unit – that offers turnkey implementation of semi-permanent and permanent installations – requires a talented international team with extensive know-how and experience, particularly in terms of collaboration with large-scale projects. Our latest team members bring all this, and more, to the table." 


N&M's Construction Manager, Peter Müller, heads the SI construction unit in Dubai. Peter – who has a master's degree in events engineering and boasts impressive theatre experience – has worked on some incredible international projects over the past two-plus decades, including a UN Climate Change conference, the IAA International Automobile Fair, Lion's Club Gala, and events for DaimlerChrysler, VW, and Nokia, among others. 

Peter specialises in unique and “extreme” events, having worked on a complex inauguration event for the North Stream Pipeline in the Baltic Sea, and the phenomenal Carmina Burana which saw hundreds of thousands of people attending in each city where they performed.

"I love finding solutions to complex challenges," Peter says. "For the pipeline event, I had to set up in swamps and build roads to get cars to the event site. I once worked on an event with a high-rope artist in Berlin, performing at 100-metre-height at night.” Having a diverse professional background has allowed Peter to approach what he does holistically and creatively, he says. "I've been lucky enough to work with some of the most important theatre designers and directors in the world. They taught me a lot, keeping in mind that theatre is the most complex way of thinking about event design. You really need to know how to work with people and lead them. I've learned from the theatre that it's essential to tell a story during an event. In theatre, there is one rule, and you can apply it to any event, even outside it; never repeat anything or it gets boring. I love to think out of the box and channel my playful side. The more complex and media-oriented an event is, the more fascinated I am. I look forward to working with the team to take the business to the next level.”


Mohamed Ali, Cost & Planning Manager, also brings a vast skillset to the team. 

"I've been fortunate to work on some incredible projects, including the Cairo American College construction project, Cairo Festival City, and Dubai's Address Sky View project, among others," he says. "I've learnt from experience that, in this industry, it's essential to work smart to ensure the utmost safety and quality. I'm very passionate about using cutting-edge technology and efficient cost systems that lead to better decision making and more efficient project management." 

Speaking about how he hopes to contribute to the N&M team, he says, "I have ten-plus years’ experience in cost and planning in construction, which is a great advantage as I really understand industry procedures. In the past, I supervised one of the biggest slab pourings – from a height of eight metres – and saw that there were not enough braces put down which, in short, means the slab would have failed. Using state-of-the-art technology, I was able to quickly calculate loads and inform the CEO of the potential failure. We added braces in a matter of hours, allowing the concrete pouring to start. In our industry, it’s critical for everyone to work in a safe environment while delivering on time. As a Cost & Planning Manager, my job is to ensure that happens, while also making sure we match projected budgets. This allows us to manage cost and time estimates for future projects more accurately, too.”

As for a career highlight, he says that "managing part of the engineering sway and risk management for the lifting of a 750-ton bridge (equivalent to 500 cars) to a 55-floor height was pretty amazing."


Dariga Dulatova, a design and technical site engineer with a specialisation in Building Information Modelling (BIM) joined the team after working on Expo 2017 Astana as a project engineer. "It was during that time that I became interested in parametric modelling, pivoting my initial attention from construction to BIM," she says. 

Dariga says that it's an exciting time to be working in the engineering industry, especially in BIM, an intelligent, 3D model-based process that offers architecture, engineering and construction (AED) professionals insights and tools to more efficiently plan, design, build and manage buildings and infrastructure, and even anticipate potential problems before they arise.

“My role involves assisting the construction team and event technology planners with drawings that give the team a realistic scenario of the project before actual construction begins,” she explains. “My experience in construction is a great advantage, making our AV system integration work, in particular, much easier, as I can calculate and estimate the loading and mounting of AV elements, helping the team resolve issues relating to design and construction, and suggesting alterations or new materials if I detect any problems.”

Dariga says she’s looking forward to seeing how the events landscape changes as BIM is integrated into projects. "Every project offers unique skills and experiences that help me develop my area of expertise,” she says. “Working in an ever-changing landscape, I strive to continue learning more about parametric modelling and BIM to optimise construction processes." 


Gonca Ispir, who also worked on the Expo 2017 Astana project alongside N&M, was recently hired as a Design Manager. A qualified architect who has "dreamed of being one since I was a child”, Gonca worked as a design office architect for Expo 2017 Astana's main contractor before joining N&M to bring her talents to all of the company's installation projects. “It’s unusual to have an architect at an event tech company, however, it definitely contributes to a more efficient way of working,” she says.

Gonca’s role is to ensure that, among other things, all AV elements that N&M is set to deliver are feasible to install, having considered the functionality, infrastructure and the overall look of the space through the models she has created.

“I work closely with the technical planners, overseeing all possibilities so that the integration between building structures and materials work well together,” she says. “This is really important when it comes to ensuring our projects are cost-effective, with information flow between the client and the project team being enhanced, and communication being faster and more accurate.”

Commenting on a stand-out project in her career, Gonca says that "working on Expo 2017 Astana's most iconic building “The Sphere”, from the piling phase through to opening, was incredibly special." 

As to what she admires about N&M, she says, "I love the company's multidisciplinary approach to projects, and how experienced and professional its international team is. I'm super excited to bring my design and structural knowledge to the mix." 


As the launch of Expo 2020 Dubai is drawing near, projects are now getting confirmed and this means more and more specialists are needed and hired. The future is certainly looking bright for N&M.