Ceremony Marking "150 Years of Bayer", Cologne Trade Fair Centre

Commissioned by: BBDO Live
Client: Bayer AG
Date: 16th July 2013
Location: Congress Centrum Nord, Cologne Trade Fair Centre
   
Our Services:Video, Lighting, Rigging
Project Manager: Jeremy Menge, Frank Herbert
Branch Office:Frankfurt
Special Features:
  • 30 Panasonic PT-DZ21K projectors for the rear and front projection of the images and videos
  • over 160 moving lights as well as 650 kilowatts of conventional light
Awards:
  • Golden Award of Montreux in the Category "Corporate Events", 2014

Over 1,000 guests came to the Congress Centrum Nord at the Cologne Trade Fair Centre to celebrate the founding of Bayer AG 150 years ago. The central element of the room-in-room concept developed for the ceremony was a three-section 360-degree media wall that spiralled around the guests. Video clips fleshed out the various aspects, telling the 150-year-old history in 150 seconds. The climax was a multimedia collage of the Bayer world: a veritable firework of colours and shapes exploded on the projection surface and a flood of images broke over the hall. Ballet dancers whirled over the stage accompanied by the sounds of the Bayer Philharmonic Orchestra. They operated the screens like giant touchscreens causing scenes and photos to appear and taking the audience on a multimedia journey through the company's three divisions: MaterialScience, CropScience and HealthCare.

Photos: Ralph Larmann for N&M

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