… than 22,000 trade visitors. The slogan of Europe’s largest trade fair for outdoor products was: “There’s a perfect outdoor for everyone”. GORE-TEX was represented with a booth at the event, where it presented technology highlights from the “GORE-TEX: Guaranteed to keep you dry” and “GORE-TEX Infinium” ranges for the summer season 2020.
Visitors to ISPO were able to scan AR markers – affixed to the various GORE-TEX products on the whole stand in the form of diamond-shaped information symbols – to interactively retrieve and experience virtual information, features and video clips on three different product categories. Our Digital Media team developed and programmed an augmented reality app for Apple’s iPad Pro.
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More InformationKey Facts
Client | Messe Bauer & Companions GmbH |
Event Dates | 30th June to 3rd July 2019 |
Event Location | Messe München |
N&M Branch Office | |
Out Services | |
Highlights |
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