Gaggenau Trade Fair Stand @ Eurocucina

… stand concept that invited visitors to travel through time and experience its corporate history. We were engaged to provide the lighting and video show for the brand presentation at Eurocucina 2016 in Milan – just like the year before.

The brand’s milestones throughout the previous four centuries were illustrated in a 180-degree projection, for which we designed a Softedge projection realised by 13 projectors. In so doing, we had to take into account the very short distance between the projectors and the screen resulting from the structural specifications for the stand. We also implemented the lighting concept; this included a medieval blacksmith shop that symbolised Gaggenau’s past as well as the presentation of the company’s innovative products and the latest items in its portfolio.