125 Years of Bosch

Jubilee Gala "125 Years of Bosch – World of Innovation“

Commissioned by: BBDO Live
Client: Robert Bosch GmbH
Date: 19th May 2011
Location: Stuttgart Trade Fair Centre
Services:Audio, Video, Lighting and Rigging
Project Manager Jeremy Menge
Branch Office:Frankfurt
Special Features:
  • Watchout System
  • Golden EVA Award - Category: Corporate Events

The key design element and focal point of the gala was a screen measuring 120 by 7 metres. The enterprise's 125-year-long history was presented on both the screen and the stage to the 2,000 guests gathered at the jubilee evening. One particular challenge was presented by the large orchestra consisting of international Bosch music groups and featuring some very special instruments: the live sound had to meet the guests' high expectations while providing an absolutely authentic reproduction of the orchestra's music. As the orchestra played, artists gave a live performance and the audience was treated to a multimedia show produced especially for the event. At the same time, we used LED technology to bathe the hall in colour and create an atmosphere that provided the perfect backdrop for the on-screen images. During the dinner, we highlighted the tables with their festive decoration.

Photos: Ralph Larmann for N&M


Photo Gallery

Supplied Services for this Project