Gaggenau Fair Stand - Eurocucina Milan, Italy

Client: Gaggenau Hausgeräte GmbH
Commissioned by: einzu33 GmbH
Date: 12th to 17th April 2016
Location: Milan Trade Fair Centre
Services:Video, Lighting, Content Production, Rigging
Project Manager: Bernd Herchenbach
Branch Office:Cologne
Special Features:
  • centrepiece of the stand was a centrally positioned glass cube requiring an elaborate lighting set-up
  • We used a black wrap to influence the scatter angle of the light. This heat resistant black aluminium foil enabled us to create a homogeneous overall picture.
  • "Red Dot Award" 2016 in the category "Best of the Best Communication Design"
  • ICONIC award in the "Architecture" category
  • FAMAB Award in Bronze - "Best Stand Design"

In the year of its 333rd anniversary, Gaggenau, the manufacturer of household appliances, came up with a remarkable stand concept that invited visitors to travel through time and experience its corporate history. We were engaged to provide the lighting and video show for the brand presentation at Eurocucina 2016 in Milan - just like the year before.

The brand's milestones throughout the previous four centuries were illustrated in a 180-degree projection, for which we designed a Softedge projection realised by 13 projectors. In so doing, we had to take into account the very short distance between the projectors and the screen resulting from the structural specifications for the stand. We also implemented the lighting concept; this included a medieval blacksmith shop that symbolised Gaggenau's past as well as the presentation of the company's innovative products and the latest items in its portfolio.

Photos: einszu33 GmbH


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