Siemens Fair Stand – Internationale Funkausstellung, Berlin
|Schmidhuber + Partner
|BSH Bosch und Siemens Hausgeräte GmbH
|4th to 9th September 2014
|Berlin Trade Fair Centre
|Lighting, Audio, Rigging, Event-IT, Content Production
Siemens presented a new generation of built-in appliances on its 3,600-square-metre stand at the IFA. Our task was to bathe the essentially all-white fair stand in homogenous, true-colour light. And: our studios programmed a tightly-meshed motion-controlled rain curtain to make Siemens' innovative "iSensoric" technology - that is to say the use of intelligent sensors in new appliances - all the more tangible for visitors to the stand.
Photos: Jörg Hempel