Siemens Fair Stand

Siemens Fair Stand – Internationale Funkausstellung, Berlin

Commissioned by: Schmidhuber + Partner
Client: BSH Bosch und Siemens Hausgeräte GmbH
Date: 4th to 9th September 2014
Location: Berlin Trade Fair Centre
Services:Lighting, Audio, Rigging, Event-IT, Content Production
Project Manager: Philippe Lefranc
N&M branch:Munich
Special features:
  • multi-zone sound distribution for the fair stand and the various product islands

  • pixel-precise and physical integration of exhibits into a LED wall
  • production and broadcast of the "Live Cooking" shows

Siemens presented a new generation of built-in appliances on its 3,600-square-metre stand at the IFA. Our task was to bathe the essentially all-white fair stand in homogenous, true-colour light. And: our studios programmed a tightly-meshed motion-controlled rain curtain to make Siemens' innovative "iSensoric" technology - that is to say the use of intelligent sensors in new appliances - all the more tangible for visitors to the stand.

Photos: Jörg Hempel


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Supplied Services for this Project